The Aligned Pivot
A proven program for experienced female leaders and entrepreneurs navigating career transitions
Many women believe personal branding is something superficial - or that it’s just about selling.
But the opposite is true.
Personal branding doesn’t mean playing a role. It means clearly showing what you stand for — so you can magnetically attract the right people and opportunities.
In The Aligned Pivot, you don’t develop your personal brand “for the outside,” but from within: grounded in your values, strengths, experiences, and identity.
That kind of clarity opens doors to new roles, new opportunities, or your own business.
The program is designed...
for experienced leaders who…
- are seeking clarity about their professional identity and direction
- want to communicate what they stand for with confidence and conviction
- want to attract or intentionally create new opportunities
- want to position themselves for a career or business that truly fits
In a structured process, we develop your Personal Brand as a strategic leadership and decision-making asset that allows you to position yourself with clarity, credibility, and impact.
By the end of the program, you will have:
- a crystal-clear Personal Branding profile
- clarity about who you are and what you stand for
- a strategy that gives you visibility with the right decision-makers
- the confidence to take bold action
The Aligned Pivot is available as a group program and as a 1:1 coaching format.
What my Clients say
Sabine Schmittwilken
Brand and Transformation Leader
When I started with Katja, I was already far along: experienced, reflective, with a good understanding of myself. And yet I could clearly feel that something was missing—an element of clarity I couldn’t grasp on my own. An inner alignment that goes beyond the obvious.
Katja opened exactly that space. With her mix of finely tuned intuition, persistence, and genuine human strength, she led me to where I needed to look—somewhere I would not have reached on my own. She asks courageous questions, she stays with it, and at the same time she creates a level of trust that makes it easy to be honest.
I’m still in my reorientation, but today I move forward with a new sense of self‑assurance: I know what supports me, what defines me, and where I want to go. Above all, I can now look for my next professional step much more deliberately—and find it.
Katja is an extraordinary role model. Clear, warm, powerful, and deeply interested in helping people come into their own alignment. Anyone at a turning point who doesn’t just want to continue, but wants to grow, is exactly in the right place with her.
Britta Best
Client Director ServiceNow
Katja helped me truly understand my personal brand and articulate it as an expression of my personality. In the coaching, my experiences, values, and goals came together into a coherent, honest, and authentic story.
Today I make decisions more consciously, communicate more clearly, and position myself with greater calm, stronger self‑confidence, and inner consistency.
I recommend this work to women in leadership and key roles who carry a lot of responsibility, function outwardly, and want to come back to themselves inwardly—women who long for more clarity, presence, and inner strength.
