Success Stories
Be inspired by the stories of my clients.
Personal Branding
Eva Wittka
Executive Board Member, Group COO in Tech
Katja Pischel supported me during a situation where I was “in a stuck state” professionally. I was extremely frustrated and wavered between further attempts to change the situation or simply break new ground.
The coaching helped me to shift my focus from the problem to my abilities to solve it.
Defining your own brand in such a reflective and honest way makes a huge difference compared to simply building a story. What we worked on deeply resonated with me. We simply got to the heart of who I am – with words and visualization.
With the findings of the coaching process, I was able to finally conclude my current situation. Much more important, however, was that I was prepared to go into discussions about new challenges, both in terms of content but also mentally. I used the results of the work directly for my ‘self-pitch’. At the same time, I was able to reflect on the extent to which an offer really suited me. A short time later, several exciting options arose, from which I chose a new role that really suited me.
I can really only recommend working with Katja Pischel. Her ability to create a positive solution flow, then to get to the heart of things efficiently and make them directly implementable, was invaluable to me.
Lisa Davidian
Director Enterprise Marketing EMEAR GN Audio Germany GmbH
Initially, I sought the services of a coach to help me take my career to the next level. I was facing a significant challenge in articulating and leveraging my personal brand effectively after being in the corporate world already over 30 years and feeling a bit stuck.
From our very first coaching session, it was evident that Katja possessed an unparalleled depth of knowledge and experience in the field of personal branding and executive development.
Katja has the uncanny ability to understand aspirations, strengths, and unique qualities, and was able to skillfully hone-in on the essence of my identity supporting me in crafting a compelling personal brand. (…).
Katja´s influence on my personal and professional growth cannot be overstated. I approach my career with newfound confidence, purpose, and strategic vision.
I wholeheartedly recommend Katja to anyone seeking to make a significant impact in their career, especially executive female leaders, who have so much still to give and are ready to elevate their career or business to new heights.
Dr. Diana Medimorec
GTM Sales & Strategy Lead DACH & CEE, Palo Alto Networks
Thank you, Katja, for such a valuable and inspiring personal branding journey. Your thoughtful, warm, and engaging coaching style made it easy to open up, reflect, and grow. I learned so much—not just from you, but also from the brilliant group of women you brought together. It was a joy to be part of such a supportive and insightful space. I’m walking away with more clarity, confidence, and a stronger sense of how I want to show up in my professional life. Grateful to have been part of it!
Carolin Friedemann
Founder & Managing Director "Initative climate-neutral Germany"
When I had the first conversation with Katja, I was in a phase of uncertainty about whether my current role was still a fit for me in the long run and, above all, what could come next.
I had a great desire for more clarity. The approach of “Personal Branding” was surprising for me, but in its compactness and with the modern, structuring methods that Katja uses, it was just what I needed.
In the process, I learned a lot and a lot of wonderful things about myself, and that forms the basis for my further development, both in my current job and in the considerations for my future.
Coaching with Katja is the right thing for experienced professionals who want to shape their future in such a way that it fits their personality.
Sabine Schmittwilken
Brand and Transformation Leader
When I started with Katja, I was already far along: experienced, reflective, with a good understanding of myself. And yet I could clearly feel that something was missing—an element of clarity I couldn’t grasp on my own. An inner alignment that goes beyond the obvious.
Katja opened exactly that space. With her mix of finely tuned intuition, persistence, and genuine human strength, she led me to where I needed to look—somewhere I would not have reached on my own. She asks courageous questions, she stays with it, and at the same time she creates a level of trust that makes it easy to be honest..
I’m still in my reorientation, but today I move forward with a new sense of self‑assurance: I know what supports me, what defines me, and where I want to go. Above all, I can now look for my next professional step much more deliberately—and find it.
Katja is an extraordinary role model. Clear, warm, powerful, and deeply interested in helping people come into their own alignment. Anyone at a turning point who doesn’t just want to continue, but wants to grow, is exactly in the right place with her.
Britta Best
Client Director ServiceNow
Katja helped me truly understand my personal brand and articulate it as an expression of my personality. In the coaching, my experiences, values, and goals came together into a coherent, honest, and authentic story.
Today I make decisions more consciously, communicate more clearly, and position myself with greater calm, stronger self‑confidence, and inner consistency.
I recommend this work to women in leadership and key roles who carry a lot of responsibility, function outwardly, and want to come back to themselves inwardly—women who long for more clarity, presence, and inner strength.
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Corporate Entrepreneur Bootcamp
Annette Wiedemann
Futures Navigator / former Global Head of PR & Communications, tado
If you are looking for shortcuts, Katja is your go-to person. She helped me to quickly and purposefully bring structure to my chaos and to turn diffuse ideas into a clear positioning and concrete goals.
Our collaboration has given me the clarity and focus I need to intuitively make the right decisions for my second career path.
After a fantastic group coaching with helpful tools and valuable exchange, I now not only have the safety and confidence that I will make the step to start my own business, but also know exactly how – including a useful “detour” via a full-time job.
Georgina Schaefer
Transformation Life Coach & Sales Specialist Lead bei Google Cloud
When I started working with Katja, I had no structure for setting up my business. I didn’t have my niche figured out, I didn´t know what specific problem I wanted to solve for my customers and how I could build an offer that wouldn’t let me fall into the “time-for-money trap”.
Today, I have an authentic personal brand that I can easily translate into my external presence on various channels, a repeatable signature offer with clear positioning, and an extremely well thought-out plan with concrete goals and milestones for the next year.
The clear structure of the program, the valuable exchange with the other participants and Katja’s wonderful accompaniment gave me great security and clarity. I have laid the foundation for my business and am ready to execute.
I would recommend working with Katja to any woman who wants to build her own business, whether as a side hustle to her job or as a full-time endeavor. This allows her to spend valuable time more efficiently, work on clear, focused goals, and guarantee a high-quality result.
Sabrina Schuhmann
Leader in Automotive, Trainer, Coach & Speaker
Before working with Katja, I felt pretty lost in building my part-time business. I didn’t know where and how to start. This constant mental chatter about my professional future cost me a lot of energy.
The structured and logical setup of the coaching program was exactly the “roadmap” I had been looking for so long. With empathetic and at the same time targeted questions, Katja magically makes sure that the participants always feel motivated, never lose sight of focus and reach their individual goals in the fastest way possible.
Through Katja’s continuous loving little nudges in the right direction, I have managed to not only gain clarity about my own niche within a short time, but also to create a strong vision and mission for myself and to design a concept for my first offer with which I can start selling.
Eva Franz
B2B Marketing Consulting
Through the bootcamp with Katja, I was able to translate my vision, which had been buzzing around in my head for some time, into concrete content and actions.
The general structure and the individual tasks that had to be mastered in the 10 weeks of the bootcamp helped me to gain great clarity about my future business, and also to let go of limiting beliefs.
The idea of scalable offers that I can sell as a freelancer was new to me, but I think it’s brilliant, and will include it in my portfolio.
I would like to thank Katja for the great structure of the program that helped me to always stay on top of things.
Damaris Schröder
Owner, connect2grow
To advance my self‑employment, I took part in the Entrepreneurs Bootcamp.
With Katja’s help, I was able to make a clear decision about my target clients and the associated positioning, try out concrete steps in sales work, and develop an action plan for the next 24 months.
Along the way, I met some wonderful companions with whom I will continue to exchange ideas. I wholeheartedly recommend working with Katja!
Christine Bayer
Brand Strategy & Identity Design Expert
For some time, I had no longer been satisfied with the status quo of my business. I felt stuck and had a strong desire for change and further development - yet there were many question marks when it came to the WHAT and the HOW.
With its clear structure and setup, the bootcamp took the HOW off my plate and gave me the perfect conditions to focus on the content and gain clarity.
Through the exercises, Katja’s 1:1 support, and the exchange with the other participants -in a wonderfully curated group - I felt guided, motivated, and finally started taking action. Faster and with better results than on my own.
I can truly only recommend working with Katja - whether you want to take the step into self‑employment or further develop an existing business. Katja guides you with empathy and professionalism to the next level.
Anja von Hörsten
Freelance Sustainability Communications Expert
As part of a professional reorientation, I participated in the Entrepreneur Bootcamp led by Katja. In this transition, it was particularly important for me to answer the question of whether part‑time self‑employment or full self‑employment fits into my life concept. At the start of the bootcamp, I already had an idea for a self‑employment project, but without a clear definition of a potential offer or a specific target group.
For me, the bootcamp was a quantum leap in clarity and focus to find out: “What is my topic? How does the process behind it work? What could implementation look like?” The clear structure of the program and the regular group and 1:1 coaching sessions made it easier for me to stay on the topics and work on them continuously. Particularly helpful was the feedback from the diverse group, both in the sessions and in the closed LinkedIn group. The 1:1 sessions with Katja, as an individual check‑in on my offer, were very valuable.
This protected framework enabled me to try out many things and gain clarity about my self‑employment. Through the program, I took the motorway instead of the country road and reached my goal much faster. I can absolutely recommend both the program and Katja as a coach!
Daniela Wagegg
Management Consultant for Customer Service
For me, the bootcamp was a safe, creative, and incredibly inspiring space where, thanks to the structure and Katja’s support, I could feel a clear forward momentum from the very beginning. From uncertainty and a blank canvas with many unknowns and too many possibilities, it quickly became a clear direction and strategy with full confidence. I suddenly had a niche that includes everything that matters to me and aligns 100% with me and my values. And I gained everything I need for my journey as a coach—also for future development.
The bootcamp is an absolute recommendation for anyone who wants to venture into (part‑time) self‑employment with their passion project and define a strategy for themselves.
Curious?
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Business Coaching
Angelika Nürnberger
CEO newworkables GmbH
I have a lot of ideas and am good at structuring others, but not myself. In the past, this led to endless pieces of paper with an incredible number of tasks that felt hardly being worked on every evening and the feeling of having achieved nothing. As a CEO amd shareholder in 4 different companies, my time management for the different topics is a big challenge for me.
In working with Katja, it is always possible for me to prioritize, to bring clarity to the distinction between important and urgent topics as well as unimportant and non-urgent ones. By making annual, quarterly and monthly plans, there is clarity about what I want to do and what is realistically feasible. Since the freedom-loving part of me would like to let go of all reins, I like to return to Katja again and again “remorsefully” and we prioritize together again. She is also a great sparring partner for me.
Every hour brings me new insights and Katja has empowered me to set up my plans on my own. With ease and fun, we approach the topic of prioritization, which is difficult for me. I would not have achieved many goals if I had not worked with Katja, as I would have let myself be carried away by working on unimportant details. I am much more relaxed, even working fewer hours a week. At the same time, I work more effectively on what is important to me, have the feeling of creating a lot and have fun! I can highly recommend working with Katja.
Anna Wagemann
Business Transformation Leader
After 15 years as a non-techie in the tech industry, I found myself at a turning point.
I was proud of what I had accomplished so far – but it also became clear that things couldn’t continue as they were.
During this phase, coaching with Katja played a crucial role in helping me clearly define my priorities and identify which aspects of my previous work no longer felt aligned.
Katja supported me through this transition with exceptional calm, clarity, and persistence.
Her structured approach helped me organize my thoughts and open up to new perspectives.
I highly recommend working with Katja to anyone who finds themselves at a turning point and is ready to finally become the CEO of their own career.
If you’re looking for clarity and guidance in building your next professional chapter, you’ll find a competent and empathetic partner in Katja.
Nesli Tez
Tech Leadership & Project Management Across Borders
I am deeply grateful for the opportunity to work with Katja. Before starting her coaching, I was in a transitional phase of my career – aware of my abilities, yet lacking clarity about what truly fulfills me and the direction I wanted to take.
Katja’s coaching style combines clarity, empathy, and structure in a way that creates real insight. Through our conversations, I was able to define my values, recognize my strengths, and understand what truly matters to me in my professional life. This clarity has fundamentally shifted my perspective and given me the confidence to move forward with purpose.
Working with Katja was a genuine turning point. I especially value her ability to ask thoughtful, powerful questions and offer perspectives that inspire reflection and lead to meaningful change.
I wholeheartedly recommend Katja to anyone seeking career clarity, personal growth, or a fresh sense of direction. Her coaching is an invaluable investment in discovering your potential and shaping your professional journey with confidence and intention.
Damaris Landmesser
Former Head of Customer Engineering "Deutscher Mittelstand", Google Cloud
With Katja’s Personal Branding Program and sustainable coaching support, I was able to gain gradual and helpful clarity for the initially unfinished vision of my entrepreneurship: how and what for can I make my path meaningful and define important milestones?
I can highly recommend Katja in this self-development process as an encouraging companion! Our cooperation is special, inspiring and enriching due to our shared values such as commitment, trust and mutual respect.
And in particular, I appreciate that we can always work together at eye level in very different forms of cooperation!
Miriam Konert
Head of Support & Consulting, Wikimedia Germany
Katja’s unwavering clarity, her focus on what matters, and her ability to hear what is essential from a wealth of words impressed me greatly. Her loyalty to her method—which she does not deviate from by a millimetre—and the confidence she conveys through it are remarkable. It is fascinating how she leads you to your own solutions without interfering and yet manages to make her wealth of knowledge concrete and tangible.
What helped me most in the coaching was having a handrail on my path into my first leadership role. For the first 100 days and beyond, with Katja’s support I set clear goals—and achieved them—which gave me firm, stable ground and continues to provide focus.
The coaching helped me specifically to settle into my new position, build my team, establish it well, and put it on stable footing. This laid the foundation for the path we now face together as a new and growing team. Beyond that, the coaching helped me build important and valuable contacts inside and outside the organisation. It gave me security and served as an anchor and retreat where I could celebrate successes, put fears and worries into words, and discuss difficult decisions. Concretely, what is different now is that I act in my leadership role with a clear plan and a stable network—which benefits both me and my team.
Also particularly useful were the small hacks and tips on the side from Katja’s rich experience as a leader and entrepreneur. These practical pieces of advice helped me greatly in my day‑to‑day professional life and in mastering my new role.
Coaching with Katja is certainly an investment that pays off, and I can only recommend committing to it. It is a real joy to work with Katja, and every session is a real, measurable step forward.
Tina Liolios
Founder & Executive HR Consultant
Katja supported me during a decisive phase: the realignment of my business.
She helped me take this step with clarity, inner strength, and a clear view ahead. Through her coaching, I was able not only to consciously close one chapter, learn from those experiences, and develop personally, but also—at the same time—to lay the foundation for my new business with a personal brand that authentically fits me and captures my stance to the point: Empowering People & Organisations with Empathy & Impact.
Especially valuable to me was Katja’s ability to combine strategic thinking with emotional intelligence and a tangible positive energy. She brings focus, structure, and a contagious drive to implement—and at the same time creates space for reflection, growth, and lightness.
I recommend Katja to anyone who is in a phase of change or reorientation and is looking for a sparring partner who combines clarity, competence, empathy, and infectious energy.
