Success Stories
Personal Branding
Eva Wittka
Executive Board Member, Group COO in Tech
Katja Pischel supported me during a situation where I was “in a stuck state” professionally. I was extremely frustrated and wavered between further attempts to change the situation or simply break new ground.
The coaching helped me to shift my focus from the problem to my abilities to solve it.
Defining your own brand in such a reflective and honest way makes a huge difference compared to simply building a story. What we worked on deeply resonated with me. We simply got to the heart of who I am – with words and visualization.
With the findings of the coaching process, I was able to finally conclude my current situation. Much more important, however, was that I was prepared to go into discussions about new challenges, both in terms of content but also mentally. I used the results of the work directly for my ‘self-pitch’. At the same time, I was able to reflect on the extent to which an offer really suited me. A short time later, several exciting options arose, from which I chose a new role that really suited me.
I can really only recommend working with Katja Pischel. Her ability to create a positive solution flow, then to get to the heart of things efficiently and make them directly implementable, was invaluable to me.
Lisa Davidian
Director Enterprise Marketing EMEAR GN Audio Germany GmbH
Initially, I sought the services of a coach to help me take my career to the next level. I was facing a significant challenge in articulating and leveraging my personal brand effectively after being in the corporate world already over 30 years and feeling a bit stuck.
From our very first coaching session, it was evident that Katja possessed an unparalleled depth of knowledge and experience in the field of personal branding and executive development.
Katja has the uncanny ability to understand aspirations, strengths, and unique qualities, and was able to skillfully hone-in on the essence of my identity supporting me in crafting a compelling personal brand. (…).
Katja´s influence on my personal and professional growth cannot be overstated. I approach my career with newfound confidence, purpose, and strategic vision.
I wholeheartedly recommend Katja to anyone seeking to make a significant impact in their career, especially executive female leaders, who have so much still to give and are ready to elevate their career or business to new heights.
Jona Tennison
Director People & Prinicpal Businesss Consultant, proMX AG
I am convinced that we are better off at work as well as in our private lives when we know exactly who we are as a person and how we can best support the people around us.
With the visualization of my personal brand, the coaching gave me clarity to focus exactly on that.
You are an exceptionally good listener, Katja. Your questions are to the point and therefore super helpful for reflection.
And the exercises in the personal branding coaching program are methodologically simply great and fun.
Carolin Friedemann
Founder & Managing Director "Initative climate-neutral Germany"
When I had the first conversation with Katja, I was in a phase of uncertainty about whether my current role was still a fit for me in the long run and, above all, what could come next. I had a great desire for more clarity. The approach of “Personal Branding” was surprising for me, but in its compactness and with the modern, structuring methods that Katja uses, it was just what I needed. In the process, I learned a lot and a lot of wonderful things about myself, and that forms the basis for my further development, both in my current job and in the considerations for my future. Coaching with Katja is the right thing for experienced professionals who want to shape their future in such a way that it fits their personality.
Dr. Elpida Dragasi
Founder & Coach Tennisgo
Coming from a very diverse career background that combines the world of culture, business and tennis, I found myself standing in front of a yet another career change, while at the same time starting up my own tennis business. Even though, I had a clear view in my mind how to implement these changes and achieve my goals, I felt sometimes procrastinating, insecure and weak to communicate and explain my ideas and vision to externals as well as making things happen. Katja during our 1-2-1 sessions with targeted and well thought exercises gave me this extra boost I needed. She helped me to find clarity and the words/images to describe my very own original strengths, values and trademarks in a very structured, but at the same time creative and fun way. This two-month journey wasn’t always easy, but Katja has a magical positive energy as a coach, and can turn every hurdle into a constructive solution/answer. After our four sessions, I was more focused, confident about the values I represent and ready to communicate them during interviewing, pitching or any other arenas. It was definitely a very good investment of money and time and I can only highly recommend Katja’s Personal Branding Program.
Carmen Belasus
Head of Sales, Business Development Manager, Cloudbridge Consulting GmbH
As part of the Microsoft Fast Forward program, I took part in 2 of Katja’s workshops. Personal Branding was a topic that I was very curious about from the very beginning. How can I strengthen my brand without coming across too exaggerated. What are MY values, what do I stand for? The approach was just very good. Katja has perfectly understood “despite” or just “because of” her online format to take all participants along with her and bring us to our “core”. The “espresso” is still there as a metaphor. Her way of working is just like “balm for the soul”. One always feels “right” and encouraged to follow his/her own way. She convinced me so much, that I go as far as really recommending her from the bottom of my heart.
Corporate Entrepreneur Bootcamp
Annette Wiedemann
Futures Navigator / former Global Head of PR & Communications, tado
If you are looking for shortcuts, Katja is your go-to person. She helped me to quickly and purposefully bring structure to my chaos and to turn diffuse ideas into a clear positioning and concrete goals. Our collaboration has given me the clarity and focus I need to intuitively make the right decisions for my second career path. After a fantastic group coaching with helpful tools and valuable exchange, I now not only have the safety and confidence that I will make the step to start my own business, but also know exactly how – including a useful “detour” via a full-time job.
Sabrina Schuhmann
Leader in Automotive, Trainer, Coach & Speaker
Before working with Katja, I felt pretty lost in building my part-time business. I didn’t know where and how to start. This constant mental chatter about my professional future cost me a lot of energy.
The structured and logical setup of the coaching program was exactly the “roadmap” I had been looking for so long. With empathetic and at the same time targeted questions, Katja magically makes sure that the participants always feel motivated, never lose sight of focus and reach their individual goals in the fastest way possible. Through Katja’s continuous loving little nudges in the right direction, I have managed to not only gain clarity about my own niche within a short time, but also to create a strong vision and mission for myself and to design a concept for my first offer with which I can start selling.
Georgina Schaefer
Transformation Life Coach & Sales Specialist Lead Google Cloud
When I started working with Katja, I had no structure for setting up my business. I didn’t have my niche figured out, I didn´t know what specific problem I wanted to solve for my customers and how I could build an offer that wouldn’t let me fall into the “time-for-money trap”. Today, I have an authentic personal brand that I can easily translate into my external presence on various channels, a repeatable signature offer with clear positioning, and an extremely well thought-out plan with concrete goals and milestones for the next year. The clear structure of the program, the valuable exchange with the other participants and Katja’s wonderful accompaniment gave me great security and clarity. I have laid the foundation for my business and am ready to execute. I would recommend working with Katja to any woman who wants to build her own business, whether as a side hustle to her job or as a full-time endeavor. This allows her to spend valuable time more efficiently, work on clear, focused goals, and guarantee a high-quality result.
Eva Franz
B2B Marketing Consulting
Through the bootcamp with Katja, I was able to translate my vision, which had been buzzing around in my head for some time, into concrete content and actions. The general structure and the individual tasks that had to be mastered in the 10 weeks of the bootcamp helped me to gain great clarity about my future business, and also to let go of limiting beliefs. The idea of scalable offers that I can sell as a freelancer was new to me, but I think it’s brilliant, and will include it in my portfolio. I would like to thank Katja for the great structure of the program that helped me to always stay on top of things.
Coaching
Damaris Landmesser
Former Head of Customer Engineering "Deutscher Mittelstand", Google Cloud
With Katja’s Personal Branding Program and sustainable coaching support, I was able to gain gradual and helpful clarity for the initially unfinished vision of my entrepreneurship: how and what for can I make my path meaningful and define important milestones? I can highly recommend Katja in this self-development process as an encouraging companion! Our cooperation is special, inspiring and enriching due to our shared values such as commitment, trust and mutual respect. And in particular, I appreciate that we can always work together at eye level in very different forms of cooperation!
Angelika Nürnberger
CEO newworkables GmbH
I have a lot of ideas and am good at structuring others, but not myself. In the past, this led to endless pieces of paper with an incredible number of tasks that felt hardly being worked on every evening and the feeling of having achieved nothing. As a CEO amd shareholder in 4 different companies, my time management for the different topics is a big challenge for me.
In working with Katja, it is always possible for me to prioritize, to bring clarity to the distinction between important and urgent topics as well as unimportant and non-urgent ones. By making annual, quarterly and monthly plans, there is clarity about what I want to do and what is realistically feasible. Since the freedom-loving part of me would like to let go of all reins, I like to return to Katja again and again “remorsefully” and we prioritize together again. She is also a great sparring partner for me.
Every hour brings me new insights and Katja has empowered me to set up my plans on my own. With ease and fun, we approach the topic of prioritization, which is difficult for me. I would not have achieved many goals if I had not worked with Katja, as I would have let myself be carried away by working on unimportant details. I am much more relaxed, even working fewer hours a week. At the same time, I work more effectively on what is important to me, have the feeling of creating a lot and have fun! I can highly recommend working with Katja.
Armand Sullot
Founder & CEO }exghts
As the CEO of a fast-growing tech start-up, I literally have a 1000 things on my plate… working with Katja helped me so much to set the right priorities and manage my time efficiently. She is the perfect sparring partner to discuss and organize all the ideas I have for our business and get them executed.
Her strategic advice and facilitation on how to build a high-performing leadership team and prepare for crucial discussions, was extremely helpful for our company during a specifically stressful time.
In the name of the entire leadership team, I say THANK YOU! I can highly recommend working with Katja and look forward to continue our partnership!
Manuela Pelg
Sustainability-Marketing and Communications Expert
After 23 years at Microsoft, I made the conscious decision to leave the company to focus fully on sustainability. I knew I wanted to put that topic at the center of my future work, but the HOW of this step was still unclear to me.
Katja played a crucial role in helping me gain clarity about my next career move. Through targeted questions and inspiring discussions, she helped me to organize the diverse voices in my head. Without her support, it probably would have taken me longer to realize that becoming a solopreneur is the right next step for me.
I am especially grateful for her help in building my own signature story. This now forms a solid basis for presenting myself in the best possible way in discussions with third parties.
Katja not only supported me in my own thought process, but also challenged me to find the right path for me. I am now full of energy and am looking forward to the challenges ahead.
Thank you very much, dear Katja, for your professional guidance and support.
Katja is the perfect support for professional reorientation. I fully recommend her professional support for all those who are looking for clarity in making career changes.
Mailina Meiner
Global IT Project Lead,metafinanz Informationssysteme GmbH
Dear Katja, thank you very much for the inteinsive coaching time. It was amazing and absolutely worth it!
I don´t exactly know how and why, but everything I wished for to happen persanally and within my challenging job decisions and times, has happened.
It was wonderful productive, efficient and easy to work with you. The sessions were always well structured and funny and positive at the same time, so that it was incredibly satisfying, to work on my own topics fluently. Thank you for your time, energy, power and experience. Thank you for your appreciation and the empowerment for my next huge step!